Ekantar Gupta

Currently spearheading the creation of high-impact marketing ad scripts and copies for major digital platforms and optimizing content strategy through data analysis to maximize reach.

• Scaled high-quality content production by 40% (from ~140 to 200 ad assets per month), ensuring sustained engagement and 15% higher interaction rates than prior static campaigns across key festive periods.
• Enhanced key ad performance metrics, including CTR at 0.5% (closing in on the Indian average of ~2.1%) and Purchase Rate at 20% (nearly double the top-end benchmark of ~12%), through culturally resonant ad copy and ritual-driven creative hooks.
• Drove monthly revenue growth from ₹2 Cr to ₹4 Cr by crafting bilingual (Hindi & English) ad copies, reels scripts, and push notifications — achieving a ROAS of 1.4×, outperforming the Indian service-sector benchmark of ~0.9×.
• Increased Average Order Value to ₹1,300 and reduced CTC from 1.5% to 1.3%, exceeding market standards, by embedding persuasive cues and upsell triggers into high-performing creatives and ad scripts.

Led the development of creative strategies and advertising concepts for diverse clients by collaborating with creative and art directors.

• Partnered with creative and art directors to conceptualize and develop innovative creative strategies for a diverse portfolio of clients across various industries.
• Collaborated effectively with the writing team to craft impactful scripts and advertising concepts that met client objectives.
• Pioneered the generation of fresh content topics and formats, enhancing audience engagement and maintaining content relevance.

Managed comprehensive content and social media strategies, driving significant audience growth and ensuring timely, high-quality content publication.

• Managed the editorial calendar, ensuring the timely publication of all content pieces and maintaining a consistent content flow.
• Monitored web analytics to track the performance of published articles and features, providing data-driven insights for content strategy.
• Achieved significant social media growth, increasing Instagram following from 5K to 22K (340% growth) within four months by establishing and managing the platform from inception.

Authored, managed, and published diverse content for district-level daily newspapers while supervising and mentoring a team of reporters.

• Authored and edited a wide range of content, including stories, articles, and newsletters, for publication in daily newspapers.
• Managed the end-to-end process of authoring and publishing content for district-level daily newspapers, ensuring accuracy and timely delivery.
• Supervised and mentored a team of reporters, providing constructive feedback and guidance to significantly improve content quality and journalistic standards.

Managed content initiatives, developed new formats based on market trends, and built a robust content creation team for a news portal.

• Generated innovative content formats based on user feedback and market trends, enhancing audience engagement and platform relevance.
• Maintained a comprehensive editorial calendar, meticulously planning upcoming content initiatives to ensure strategic content deployment.
• Successfully interviewed and hired content creators, writers, and editors, effectively building and scaling staff teams to support content production goals.

Authored a variety of editorial content, including news stories, poems, and research articles, contributing to diverse media publications.

• Authored a diverse portfolio of editorial content, including impactful news stories, creative poems, and detailed research articles.
• Contributed to the editorial team by researching and developing engaging content across various topics.